Learning Module

Introduction
The Four Behaviors
Knowledge Check

Articulating the Value of Google & YouTube

An Agentic Learning Experience By Mastery

Welcome! This interactive experience will equip you to explain how Google & YouTube reach consumers across four key online behaviors, supported by data.

The Four Key Behaviors

Unrivaled Daily Reach

83%

of global consumers

...report using Google or YouTube on a daily basis.

Knowledge Check

1. What percentage of global consumers report using Google or YouTube on a daily basis?

65%

70%

83%

90%

2. For how long has YouTube been #1 in TV streaming in the US?

6 months

1 year

2 years and counting

5 years

3. What data point demonstrates YouTube Shorts' unique, incremental reach?

It has the most daily active users.

45% of users aren't on TikTok & 65% aren't on Reels.

It has the highest engagement rate per video.

All users are also on other platforms.

It has a higher watch time than Reels.

4. Consumers turn to Google/YouTube __ as often as the leading social media platform for multi-touchpoint purchases.

1.5x (one and a half times)

2x (twice)

3x (three times)

The same amount

4x (four times)